42

For this project, I had the exciting opportunity to develop the brand identity for 42, an innovative ed-tech platform catering to students worldwide. With the launch of its three sub-brands - 42 Student, 42 Learn, and 42 Bank - the goal was to create a cohesive yet distinct visual ecosystem that connects with a youthful, digital-savvy audience.

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The challenge was to design a modern logo that reflects the brand's essence while ensuring each sub-brand has its own identity within the 42 family. Additionally, I worked on creating an icon library, illustrations for the 42 Student website, and a user interface that aligns with the brand’s vibrant palette.

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The final touch was a smooth and engaging website loader animation that enhanced the user experience.

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Credits

Conceptualised, designed and crafted by Juilee Tembhekar and Anuja Agrawal in collaboration with Skadoosh Design Studio