Beejpatra - Seedbands

For this project, I designed the identity and social media campaign for Beejpatra, the commerce venture of the Gram Art Project—a collaborative collective of farmers, artists, women, and makers from Paradsinga village in Madhya Pradesh, focused on social and ecological sustainability. To showcase Beejpatra's eco-friendly products—like Seed Balls, Seed Crackers, Seed Calendars, and Seed Bands—we created a rich, illustrative campaign to emphasize sustainable practices and raise awareness on social issues.

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Each Rakhi design in the campaign addressed one of six key social issues, including themes like environmental conservation and gender equality, with each theme visually explored and expanded at length.

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Credits

Research and copywriting by Sanika Pawade

Assisted by Soha Thakar

Product photography by Anuja Agrawal Jejani and Juilee TembhekarThe concept, illustration and design for this project was done in collaboration with Juilee Tembhekar at AlagAngle Design Studio

Visual team of interns - Muskan Agrawal, Janhavi Deshmukh, Tirath Puni and Sindhura Nag