Indian Institute Of Management (Nagpur)

We were commissioned by the Indian Institute of Management, Nagpur, to extend their existing branding and develop multiple identity directions for their stationery. As one of India’s most progressive institutions, IIM Nagpur balances its legacy with a forward-thinking, youthful approach. Working within the existing brand guidelines, we aimed to reflect the institute’s values through a cohesive visual identity.

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By extracting core elements such as colour, form, and typeface from the established branding, we created four distinct identity directions, each designed to encapsulate the essence of IIMN. These designs brought together modernity and tradition, presenting a unified yet dynamic visual language that aligns with the institution’s vision.

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Credits

This project was done in collaboration with Juilee Tembhekar at AlagAngle Design Studio

Animations by Shripad Bhongade

This project was commissioned via Hastankit