Mahol

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Branding
Client
National Highway Authority Of India (NHAI)

Mahol, a vibrant typographic installation, stands proudly beneath a Nagpur flyover, capturing the city’s youthful spirit. Crafted in stylized script, this fiber structure bridges two pillars, each painted with local slang that pulses through Nagpur’s daily life. The slangs, rich with the city’s unique rhythm, merge seamlessly with the backdrop, turning the underpass into a lively canvas where language and art intertwine.

The Mahol installation transforms a simple passage into a celebration of community, inviting connection and a sense of place within the urban landscape.

Credits

This project was commissioned to us by NHAI via Hastankit

This project was conceptualised and designed at AlagAngle Design Studio in collaboration with Juilee Tembhekar.

Typography Credit - Akshay Rayan