Rakhi Campaign - 21Fools

For this project, I had the wonderful opportunity to lead a social media campaign showcasing 21 Fools' plantable eco-friendly Rakhis. The aim was to highlight the brand’s dedication to sustainability while promoting its unique and meaningful utility products. Through engaging posts and interactive content, I focused on building a strong connection with the audience. By emphasizing the distinctiveness of the plantable Rakhis, I was able to influence consumer awareness and inspire thoughtful purchasing decisions, all while reinforcing 21 Fools as a brand committed to creating eco-conscious solutions.

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Additionally, I created an illustration series centered around the waste we generate and possible solutions, further aligning with the campaign’s sustainability theme and encouraging the audience to reflect on their environmental impact.

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Credits

Research and copywriting by Sanika Pawade

Product photography by Tripty Guru

The concept, illustration and design for this project was done in collaboration with Juilee Tembhekar at AlagAngle Design Studio