Royal Life Furniture

Royal Life Furniture underwent a brand transformation, revamping its 30+ year legacy to resonate with contemporary aesthetics while preserving its core identity. The aim was to refine the logo, create a fresh yet familiar brand identity, and redesign collaterals - from business cards to catalogues - projecting modernity with elegance.

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A new website, doubling as a dealer portal, and a factory outlet showroom bring the brand’s legacy to life in a refreshed format. Designed with accessibility in mind, the new identity remains relatable to its middle-class clientele, reflecting the quality and heritage that Royal Life Furniture has upheld for decades.

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Credits

This project was conceptualised and designed at our independently run Studio Khidki Visual Team - Bhushan Bhoyar, Batul Mamaji Intern Team - Akshata Oak, Utkarsha , Harsh Ujjainkar, Lipi, Sumukh, Bhavika Rathod