Seed Patakha

The Seed Patakha project was tasked with redesigning the product packaging to promote eco-friendly alternatives to traditional firecrackers, complemented by a dynamic social media campaign. The aim was to raise awareness about sustainable, exploitation-free celebration options, establishing Gram Art Project as a community dedicated to conscious living.

‍

Through engaging narratives, the campaign sought to foster a connection with the audience while effectively boosting both retail and wholesale sales. By highlighting the importance of environmentally friendly practices, the initiative encourages meaningful celebrations that resonate with the values of a modern, responsible society.

‍

‍

Credits

The concept, illustration and design for this project was done in collaboration with Juilee Tembhekar at AlagAngle Design Studio