Swachchagraha

Under the Swachh Bharat Mission, Pimpri Chinchwad Mahanagar Palika (PCMC) tasked us with creating a city-wide campaign that would resonate across diverse audiences. From naming the campaign to crafting its tagline, logo, and identity, the aim was to design a visually appealing, accessible, and socially engaging initiative.

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Rooted in PCMC’s identity, this campaign needed to be language-friendly and universally understandable, inspiring community pride and active participation in cleanliness and environmental care across Pimpri Chinchwad.

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Credits

The concept, illustration and design was done in collaboration with Juilee Tembhekar at AlagAngle Design Studio