Swachchagraha

The Swachhaagraha campaign’s mural series was designed to communicate engaging narratives around waste management, bringing these stories to life across the city. Inspired by the Swachhaagraha logo, the visuals maintained a cohesive character style and a color palette that reflected the campaign’s essence.

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One such narrative features a young citizen spotting a trash pile on the roadside and calling the Swachhaagraha helpline. A Swachhaa Doot promptly arrives to handle the cleanup, illustrating PCMC’s facilities in action and encouraging citizens to actively contribute to a cleaner, healthier environment. This series promotes both civic responsibility and accessibility to PCMC’s waste management resources.

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Credits

The concept, illustration and design was done in collaboration with Juilee Tembhekar at AlagAngle Design Studio